We provide support in every step you take towards your major gift being received and are there for you until you need us.
What is major gift fundraising?
Major gift fundraising is when an organisation raises large amounts of funds to support their cause from individual donors.
These gifts are generally a substantial amount and in some cases can be ongoing.
How does it work
Major gift fundraising will have a huge impact on your organisation’s bottom line but it is not a quick fix. Establishing a major gift fundraising programme takes research, careful planning, focus on donor priorities, relationship building and patience.
A little bit of luck is always helpful, but here at Orchard Fundraising, we like to be truthful and give you a clear view. It is likely to take a minimum of six months before any significant gift is achieved and 12-18 months is a much more realistic timeframe to expect results.
This is due to the time it takes to research prospects, submit proposals and then the wait for the processing time of third-party organisations. However, although a major gift may take a while to come through and it can seem like a long wait to get to the end result, it is certainly one of the most cost-effective ways of raising money, with return on investment usually coming in, between £6 and £10 for every £1 spent.
How can we help you?
Whether your organisation chooses to focus on Trusts and Foundations, philanthropic individuals or a combination of both,
Orchard Fundraising consultants have years of experience to help you plan and achieve success in this increasingly competitive area of fundraising.
What is it that we will do to help you
1. Develop a Case for Support
The basis of any fundraising and in this case major gift fundraising is your Case for Support - What you aim to achieve, the needs you will address and how this will improve lives. We are expert at helping you articulate your case and drawing together all the required supporting evidence and documents.
2. Major Donor, Trust and Foundation Prospect Research
We will help you identify your key priorities and match these with potential major donors through research and professional knowledge. Once we’ve drawn up a target list of prospects, either your own staff can make approaches or our experienced team can do this for you.
3. Bid Writing
Every funding bid and approach is different and Orchard Fundraising has many years experience tailoring a Case for Support to suit an individual or Trust’s priorities and criteria. We can prepare answers to follow-up questions and support you during any assessment visits which may be arranged whilst going through the process.
You may wish to encourage and develop your staff to participate in specialist fundraising functions. Our fundraising training and mentoring support will enable staff to ‘have a go’, knowing that they can draw on expert knowledge to check if their focus is ‘spot on’. This is an effective way of building capacity for the long-term, allowing your organisation to scale-up activity, develop future sustainability and ensuring organisational passion shines through every application.
If you are trying to find major gift donors for your organisation and need some support and advice then please do get in touch with us to discuss your needs and how we can help you with the best way forward for your organisation.
Major Gift Fundraising Case Study
Hartpurys Agri-Tech Education Centre
In February 2018, Hartpury University and Hartpury College in Gloucestershire successfully submitted a proposal for an innovative Agri-Tech Education Centre at their campus farm to the Gfirst Local Enterprise Partnership (Gfirst LEP) fund and secured £1M for the new initiative.