Samantha Watson​

Principal Consultant

  • Founder and Principal Consultant

  • Trusts and Foundation Funding

  • Alumni Association Establishment

  • Donor and Alumni Development

  • Capital Appeals

  • Legacy Campaigns

  • 20+ year’s experience in the charity and fundraising sector

  • Diploma in Fundraising Management (Institute of Fundraising).

  • Prince 2 Project Management (Practitioner Level).

Sam is Orchard Fundraising’s Director and Principal Consultant. She founded the Company in 2016 and has seen it double in size each year since. Clients cover a range of sectors including education, churches, disability and overseas development and are supported by a flourishing network of specialist Associates.

She has a geography degree and started working life as a development professional with overseas charities. Moving into fundraising, she has spent over 25 years in a wide range of management and consultancy roles for national and regional charities.


Sam is a diploma qualified, full member of the Institute of Fundraising specialising in trusts and foundations and major donors.

In her spare time, she enjoys gardening, tending a replanted heritage orchard and choral singing, alongside a busy family life.